Samsung officially announces its theme for the upcoming Paris 2024 Olympic and Paralympic Games: “Open Always Wins.” This message reflects Samsung’s belief in the power of an open mind to unlock new experiences, perspectives, and endless possibilities. The theme will be brought to life through various activations leading up to and during the Games, as well as through an impressive team of athlete ambassadors: Team Samsung Galaxy.
Team Samsung Galaxy comprises over 25 Olympians and Paralympians, including skateboarding star Sky Brown, badminton champion Carolina Marin, and B-girl sensation Kim Ye-ri. These athletes embody the spirit of openness and self-expression, values shared by Samsung and the new Olympic sports like skateboarding and surfing.
What “Open Always Wins” means for the athletes:
- Madison de Rozario (Paralympic athlete): Praises Samsung’s commitment to the Paralympics and highlights the crucial role of technology in advancing accessibility and inclusivity.
- Johanne Defay (Surfer): Connects “Open always wins” to the open-mindedness gained through competition and the constant pursuit of self-improvement.
- Jagger Eaton (Skateboarder): Applauds Samsung’s inclusivity and sees the Olympic Games as a platform for showcasing skateboarding’s open-minded nature.
More to come:
Additional details on “Open always wins” activations, Samsung’s contributions to the Paris 2024 Games, and new Team Samsung Galaxy members will be revealed as the journey to the Games unfolds.
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