Miu Miu joins L’Oréal Luxe

Milan and Clichy, 9^th February 2024 – Prada S.p.A and L’Oréal Groupe announced today the signature of a worldwide long-term license agreement for the creation, development, and distribution of the luxury beauty products for the Miu Miu brand. The first fragrances under L’Oréal Groupe are expected to be launched in 2025.

Benedetta Petruzzo, Miu Miu CEO comments: “We are excited to announce this partnership with a distinctive and leading beauty player such as L’Oréal. This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category”.