It is the antechamber of the Oscars®. A convivial space where nominees and presenters gather before and after stepping onto the stage. The Greenroom is an immersive experience for which Rolex develops an original decor each year.
In 2024, the design of the Greenroom shines the spotlight on the vegetal world. More than a mere tribute to the chromatic identity of the brand, it is a celebration of nature.
In 2024, it provides a representation of a light and delicate vegetal environment, using the image of fans as inspiration. The concept integrates essential elements from nature – organic structures and chlorophyll – and aims to create harmony between them through a chromatic universe. The shapes within this vegetal universe recall details such as the fluting on watch bezels and the brushed metal surfaces of watch dials, transmitting their luminous vibrations.
In this space, the use of materials – fibres, ceramic, glass – that are all sustainably sourced, gives pride of place to exceptional craftsmanship. This meticulous work, steeped in rich heritage, echoes the standards of Rolex’s watchmaking expertise.
On display in the Greenroom is the Oyster Perpetual Day-Date 40 in 18 ct Everose gold with a slate ombré dial. A watch of great prestige, the Day-Date has only ever been made from precious metals and is instantly recognizable, partially thanks to its emblematic President bracelet. Shimmering in the vegetal décor of the 2024 Greenroom, the stately presence of the Day-Date conveys the momentousness of the Oscars® ceremony. Like legendary films, the Day-Date claims its own place in history, unfailingly appropriate for a paramount situation.
ROLEX AND HOLLYWOOD
In 2017, Rolex sealed its partnership with the film industry’s highest authority, the Academy of Motion Picture Arts and Sciences. Rolex became the Exclusive Watch of the Academy, Proud Sponsor of the Oscars® and Exclusive Sponsor of the Governors Awards. Rolex is also a Founding Supporter and Official Watch of the Academy Museum of Motion Pictures.
Rolex accordingly promotes excellence, the perpetuation of knowledge, the conservation of the art and rise of new talent. The Academy’s mission is to celebrate all aspects of the film industry, preserve its legacy for future generations, spark inspiration, and connect global audiences through their passion for cinema. This long-term partnership underscores the convergence of the values shared by Rolex and the motion picture arts.
PERPETUAL ARTS INITIATIVE
For more than a half a century, Rolex has partnered some of the world’s most talented artists and leading cultural institutions to celebrate excellence and contribute to perpetuating artistic heritage, creating a link between the past, present and future.
Through Rolex’s Perpetual Arts Initiative, which includes all of the partnerships related to music, architecture and cinema, as well as the Rolex Mentor and Protégé Arts Initiative, the brand affirms its perpetual commitment to culture.
In all these endeavours, Rolex supports artistic excellence and the transmission of knowledge to future generations, who in turn pass on the world’s cultural legacy.
