According to a report by Brand Finance, 7 Turkish banks have been ranked among the 500 most valuable banking brands in the world in 2024.
Türkiye İş Bankası ranks first in Turkey and 223rd in the world with a brand value of $859 million.
Other Turkish banks on the list include:
- Garanti BBVA (rank 231)
- Ziraat Bankası (rank 261)
- Yapı Kredi (rank 280)
- Akbank (rank 299)
- Vakıfbank (rank 412)
- Halkbank (rank 420)
The total value of the 500 most valuable banking brands in the world reached $1.44 trillion in 2024, a new record.
The top 4 banks on the list are all from China.
ICBC ranks first in the world for the second consecutive year with a brand value of $71.8 billion.
Bank of America, Wells Fargo, Chase, Citi, and J.P. Morgan also rank in the top 10 of the list.
Hakan Aran, CEO of Türkiye İş Bankası, said:
“On the 100th anniversary of Türkiye İş Bankası, it is very valuable to be ranked first in this list, which is ranked based on reputation and brand value. This shows that trust and innovation, which are the two main pillars of a strong banking brand, are among the strengths of our bank on the way to becoming the bank of the future.”
David Haigh, CEO of Brand Finance, also said:
“This year, local banks have increasingly overshadowed their larger competitors in terms of brand strength. Only in 11 of the top 50 countries has the total brand value decreased. In particular, banks such as Sber and VTB have faced a significant decline in their brand value due to sanctions.”
