Nike Orchard Road has opened its doors to consumers with one goal in mind: help all athletes* win in sport — whether that’s a first-place finish or a first start at getting moving.
To celebrate the opening, on February 3 Nike welcomed NewJeans to Nike Orchard Road for their first-ever performance in Singapore. The all-female group, comprised of Minji, Hanni, Danielle, Haerin and Hyein, help Nike expand the definition of sport to invite more people in, especially women and girls.
As Singapore’s newest sports hub, Nike Orchard Road is dedicated to serving a city that’s passionate about sport and staying active. With three levels and 28,000 square feet of space, it is Nike’s largest mono-brand store in the Asia outside of China.
Driven by local consumer insights, the store’s curated assortment of Nike and Jordan Brand footwear and apparel appeals to athletes who care about performance solutions, style and new trends.
“Our Nike Orchard Road store invites athletes in one of the world’s most influential cities to a retail destination that showcases our passion for sport and innovation,” says Frank Ha, VP, APLA Nike Direct. “This new store’s unique product offering, elevated service and member experiences will inspire consumers, especially women, to fall in love with sport.”
Nike believes women and girls are the future of sport, and the brand is committed to creating meaningful innovation, design and experiences for her. That mission is reflected at Nike Orchard Road, where, on the first floor, consumers will see the latest offering for women athletes, all of which deliver on sport performance and style needs. This includes bra and leggings destinations that convey product attributes and innovative features more clearly to ensure she gets the fit, feel and support she wants.
Nike Orchard Road is more than a store — it is a dynamic, interactive space for athletes. Consumers will see this come to life in the Swoosh Studio, a sport, wellness and creativity space that is designed to help power their active lives through classes, workshops and community events with Nike coaches, trainers and local creatives and experts. What’s more, the Swoosh Studio’s style and creativity workshops will be held with a focus on amplifying women’s self-expression and confidence in sport and life.
To further fuel self-expression, Nike Members can channel their creativity in an immersive Nike By You customization experience on the store’s third floor. For the store’s opening, Nike Orchard Road will offer customization options from three Singaporean women artists whose Nike designs are inspired by the pulse of sport and athlete stories of Singapore.
By delivering smarter and more customized Nike-only experiences — curated shopping journeys, localized product assortments and events — Nike Orchard Road is deepening its member relationships to create loyalty and help more people win in sport every day. The store showcases the brand’s dedication to equipping and empowering athletes, especially women athletes, helping everyone to fall in love with sport and movement.
