The Porsche Design Chronograph 1 Utility – Limited Edition has taken home the prestigious INHORGENTA AWARD 2024 in the “Watch Design of the Year” category. This accomplishment holds significant weight, as the award is considered one of the most important in the international jewelry and watch industry, receiving over 130 submissions from across the globe. The esteemed jury, comprised of international experts like watch connoisseur Gisbert L. Brunner and Zurab Zazashvili (founder of swisswatches.media), acknowledged the watch’s exceptional design, groundbreaking material choices, functionality, and technology, along with its undeniable heritage.
From “Military” to “Utility”: A Legacy Reborn
Porsche Design has revived a legend after four decades with this timepiece. Inspired by the brand’s iconic “military chronographs” of the 1970s, known for their remarkable reliability, comfort, and readability, the new edition carries the torch of that legacy into the modern era. These watches achieved cult status, even appearing on Tom Cruise’s wrist in the blockbuster movies Top Gun and Top Gun: Maverick.
Blending iconic heritage with cutting-edge technology, the Chronograph 1 Utility – Limited Edition seamlessly unites tradition and innovation. “We are thrilled to receive this coveted award at our debut participation in the trade fair,” says Gerhard Novak, General Manager Timepieces of the Porsche Lifestyle Group. “Our unwavering commitment lies in continuously elevating the design and functionality of Porsche Design timepieces. Guided by this principle established by our company founder, we’ve successfully introduced the revolutionary material of titanium carbide after years of development. This material is not only exceptionally lightweight and hypoallergenic but also boasts unparalleled scratch resistance, making it truly unique for watch case construction. With the Chronograph 1 Utility – Limited Edition, we’re proud to be the first to offer a freely available model crafted from this patented case material, once again solidifying Porsche Design’s position as a pioneer in innovation.”
The Premier Platform for Jewelry, Watches, and Gemstones
“The INHORGENTA AWARD serves as a platform for innovation, creativity, and craftsmanship,” states Stefanie Mändlein, Exhibition Director of INHORGENTA. “This year’s edition celebrates outstanding designs and concepts from the international jewelry, watch, and gemstone industry.” Inaugurated in 2017, the award has become a highly sought-after recognition within the industry. “We felt a strong need to showcase the exceptional products, services, and achievements of this fantastic industry,” Mändlein adds. The 50th anniversary edition of INHORGENTA witnessed a festive awards ceremony at the Showpalast in Munich, further underlining the significance of this coveted prize.
