{"id":2504,"date":"2024-02-05T11:21:56","date_gmt":"2024-02-05T07:51:56","guid":{"rendered":"https:\/\/footofan.com\/en\/?p=2504"},"modified":"2024-02-05T11:21:56","modified_gmt":"2024-02-05T07:51:56","slug":"mastercard-plants-100-million-trees-with-grammys-campaign","status":"publish","type":"post","link":"https:\/\/footofan.com\/en\/culture\/mastercard-plants-100-million-trees-with-grammys-campaign\/","title":{"rendered":"Mastercard plants 100 million trees with GRAMMYs campaign"},"content":{"rendered":"<div class=\"article-heading control\">Mastercard celebrated its 2024 GRAMMYs campaign with a special SZA performance from GRAMMY House presented by Mastercard that invites people to engage in our effort to help restore forests through the <a href=\"https:\/\/www.mastercard.us\/en-us\/vision\/corp-responsibility\/priceless-planet.html\" target=\"_blank\" rel=\"noopener\" data-penci-link=\"external\">Priceless Planet Coalition<\/a>. The Priceless Planet Coalition aims to restore 100 million trees in forests around the world that have the greatest potential positive impact on the climate, for communities and for nature.<\/div>\n<div class=\"rte\">\n<p><span class=\"typography__paragraph--large\">Music is known to be able to mobilize a movement.\u00a0In fact, music goers are 1.5x more likely to take action to help the environment, which is why this year, Mastercard is putting the power of its network behind creating collective action for the planet through its 2024 GRAMMY Awards\u00ae campaign and its relationships with Lyft and SiriusXM, to give consumers across the country a way to help support efforts to restore forests through the Priceless Planet Coalition.<\/span><\/p>\n<p><span class=\"typography__paragraph--large\">\u201cIt takes more than one person or one company to create scaled impact for the planet,\u201d said Rustom Dastoor, EVP of Marketing and Communications, Mastercard North America. \u201cMusic does more than unite us, it inspires us to take action. Through our GRAMMY Awards campaign, we are merging passion and purpose in a way that, through a major cultural event, rallies people to come together through the power of music to create collective action for the planet.\u201d<\/span><\/p>\n<p><a href=\"https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/SZA.jpg\" data-rel=\"penci-gallery-image-content\" data-penci-link=\"internal\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2507\" src=\"https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/SZA.jpg\" alt=\"\" width=\"990\" height=\"792\" srcset=\"https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/SZA.jpg 990w, https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/SZA-300x240.jpg 300w, https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/SZA-768x614.jpg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/p>\n<p><span class=\"typography__paragraph--large\">Through the full power of its campaign, Mastercard is launching a variety of ways consumers can get involved in the Priceless Planet Coalition:<\/span><\/p>\n<ul>\n<li><span class=\"typography__paragraph--large\"><span class=\"typography__paragraph--large\"><strong>Through the Power of Their Purchase:<\/strong>\u00a0Mastercard has come together with Lyft and SiriusXM to provide consumers an opportunity to support the Priceless Planet Coalition.<\/span><\/span>&nbsp;\n<ul>\n<li><span class=\"typography__paragraph--large\">Starting February 4th, through 2\/29\/2024, when consumers use their U.S. World or World Elite Mastercard to pay for a Lyft ride, a tree will be planted, up to half a million trees. See Offer Details Below.<\/span><\/li>\n<li><span class=\"typography__paragraph--large\"><span class=\"typography__paragraph--large\">Starting February 7th, through 3\/31\/2024, when eligible consumers subscribe to SiriusXM\u2019s All Access (App Only) plan on siriusxm.com\/mastercard, not only will they get 4 months free, but 10 trees will be planted with an opportunity for more trees to be planted just for listening on the app, up to half a million trees. See Offer Details Below. **<\/span><\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li><span class=\"typography__paragraph--large\"><span class=\"typography__paragraph--large\"><strong>Through Being Inspired to Seed Change:<\/strong>\u00a0SZA\u2019s performance from GRAMMY House presented by Mastercard, which aired during Mastercard\u2019s commercial time during the GRAMMY Awards\u00ae, was the debut performance of \u201cSaturn\u201d from SZA\u2019s upcoming album, LANA. SZA\u2019s performance and artistry helped highlight the importance of taking action for a sustainable future. Starting the night of Sunday, February 4, Mastercard will kick off an Instagram sweepstakes where Mastercard cardholders can enter for the chance to win their own tree seed incorporated in her performance outfit by commenting with a \u201c\ud83c\udf31\u201d and tagging a friend on\u00a0<a href=\"https:\/\/www.instagram.com\/mastercard\/?hl=en\" target=\"_blank\" rel=\"noopener\" data-anchor=\"?hl=en\" data-penci-link=\"external\">Mastercard\u2019s designated post of<\/a>\u00a0SZA\u2019s GRAMMY House performance. See Additional Details Below.***<\/span><\/span>&nbsp;<\/li>\n<li><span class=\"typography__paragraph--large\"><span class=\"typography__paragraph--large\"><strong>Through Virtual Reforestation by Gaming:<\/strong>\u00a0In collaboration with GameSquare, Mastercard will launch a game mode within Fortnite\u2019s UEFN engine titled Restore the Forest Speedrun that allows players to compete against one another to generate virtual trees and other plants as they run through the sonic-enabled course. The faster they run, the more of the virtual forest is restored. Through GameSquare, Mastercard is also partnering with popular Twitch Streamers Masayoshi, Maya and ImDontai to support its efforts by encouraging their fans to get involved.<\/span><\/span>&nbsp;<\/li>\n<li><span class=\"typography__paragraph--large\"><strong>Through the GRAMMY House Presented by Mastercard:<\/strong>\u00a0During the week leading into the GRAMMY Awards\u00ae, guests of the\u00a0<a href=\"https:\/\/www.grammy.com\/news\/grammy-house-2024-recording-academy-2024-grammys-66th-awards\" target=\"_blank\" rel=\"noopener\" data-penci-link=\"external\">GRAMMY House presented by Mastercard<\/a>\u00a0experienced the dynamic GRAMMY Week destination. Curated to honor and inspire a diverse community of music creators and professionals, Mastercard\u2019s GRAMMY House engagement brought attendees together for an inspired self-guided multi-sensory tour, through their passion of music and educational experience about Mastercard\u2019s longstanding commitment to tree restoration. \u00a0<\/span><\/li>\n<\/ul>\n<p><span class=\"typography__paragraph--large\">This year\u2019s Mastercard GRAMMYs campaign is a continuation of the brand\u2019s growing music footprint. As a longtime sponsor of the GRAMMY Awards\u00ae, Mastercard is committed to connecting with people, and its partners, to connect them to their passion for music, and continues to be a dedicated supporter of the music industry, artists and fans.<\/span><\/p>\n<p><span class=\"typography__paragraph--large\">Through the\u00a0<a href=\"https:\/\/www.mastercard.us\/en-us\/vision\/corp-responsibility\/priceless-planet.html\" target=\"_blank\" rel=\"noopener\" data-penci-link=\"external\">Priceless Planet Coalition<\/a>, Mastercard and its more than 140 coalition partners unite the efforts of consumers, financial institutions and merchants to fight climate change through the restoration of 100 million trees in geographies that represent the greatest impact on climate, biodiversity and communities. This is done together with climate science and forest restoration experts Conservation International and World Resources Institute.<\/span><\/p>\n<p><span class=\"typography__paragraph--large\">To learn more, please visit\u00a0<a href=\"http:\/\/www.mastercard.com\/forceofnature\" target=\"_blank\" rel=\"noopener\" data-penci-link=\"external\">www.mastercard.com\/forceofnature<\/a><\/span><\/p>\n<p>*Additional Lyft Offer Details:\u00a0Lyft will donate $2 to Conservation International to plant 1 tree (at an\u00a0approximate cost of $2\/tree), for the first 500,000 Lyft riders that take a Lyft ride and pay\u00a0with a U.S. World or World Elite Mastercard consumer credit card. Limit one $2 donation per\u00a0Lyft account. U.S. only. Valid through 11:59PM ET on 2\/29\/2024, or when the $1MM\u00a0donation max is reached, whichever occurs first. Conservation International is a U.S.\u00a0501(c)(3). See full terms at mastercard.com\/foreceofnature\u200b<\/p>\n<p>** Additional SiriusXM Details: *$2\/tree. Up to 30 more trees for streaming (2 trees\/hr streamed, max 15 hrs) per subscriber to this offer during the term. Ends 3\/31\/24 or when max $1M donation is reached, whichever occurs first. Funds donated to Conservation International a U.S. 501(c)(3) charity. Service automatically renews for $9.99\/mo. after trial. Visit My Account on siriusxm.com to manage\/ cancel. New &amp; eligible returning subscribers only. \u00a0Subscribe and see full terms at siriusxm.com\/mastercard.<\/p>\n<p>*** Additional Sweepstakes Details: No Purch. Nec. Void in Quebec and where prohibited. Mastercard cardholders before 2\/4\/24, who are U.S. &amp; Canada res 18+ at time\/date of entry. Ends 2\/10\/24. Winners\/ARV: $30 USD each. Entry must include a \u201cseedling\u201d emoji and tag a friend. Canadian winners must answer a time-limited skill-testing math question. Odds of winning depend on the total number of entries received. Rules: priceless.com\/forceofnature<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard celebrated its 2024 GRAMMYs campaign with a special SZA performance from GRAMMY House presented by Mastercard that invites people to engage in our effort to help restore forests through the Priceless Planet Coalition.<\/p>\n","protected":false},"author":2,"featured_media":2508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[147,4,16,20],"tags":[544,541,542,431,543],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art","category-culture","category-markets","category-top","tag-csr","tag-grammy","tag-grammy-awards","tag-mastercard","tag-sza"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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