{"id":3020,"date":"2024-02-20T21:08:36","date_gmt":"2024-02-20T17:38:36","guid":{"rendered":"https:\/\/footofan.com\/en\/?p=3020"},"modified":"2024-02-20T21:11:24","modified_gmt":"2024-02-20T17:41:24","slug":"pepsi-and-shaq-collab-with-reebok-to-debut-the-pepsi-sneaker","status":"publish","type":"post","link":"https:\/\/footofan.com\/en\/business\/markets\/pepsi-and-shaq-collab-with-reebok-to-debut-the-pepsi-sneaker\/","title":{"rendered":"Pepsi and Shaq collab with Reebok to debut the Pepsi &#8216;SNEAK&#8217;er"},"content":{"rendered":"<p>In 1992, PEPSI<sup>\u00ae<\/sup>\u00a0partnered with\u00a0Shaquille O&#8217;Neal and Reebok for the first time, a celebration of the big man who was taking\u00a0<span class=\"xn-location\">Orlando<\/span> and the league by storm. Fast forward 32 years and Shaq is as buzzy as ever \u2013 recently showing love to Pepsi Minis with 90&#8217;s icon Skee-Lo and having his Magic #32 raised to the rafters last week \u2013 the Big Diesel continues to be at the center of sports culture. Now, Pepsi is collaborating with Shaq on the Pepsi &#8216;SNEAK&#8217;ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These aren&#8217;t just another pair of custom kicks, though \u2013 these size 22 Reeboks are tailor made for the larger-than-life\u00a0Shaq, who loves Pepsi Minis so much he wanted a &#8216;SNEAK&#8217;ER be able to bring them with him to enjoy wherever he goes.<\/p>\n<p>With the help of Shoe Surgeon, an original pair of Reebok PUMP Shaq Attaqs has been retro fitted to fit a full Pepsi Mini can into the sole, a feat only possible due to the mammoth size 22 shoe. The Pepsi &#8216;SNEAK&#8217;ER allows Shaq to tote around a Pepsi Mini can so that he can enjoy a crisp and refreshing sip of Pepsi or Pepsi Zero Sugar whenever the urge arises. And while Shaq rocked his Pepsi &#8216;SNEAK&#8217;ER&#8217;s on air and in Indy during All Star Weekend, Pepsi and Shaq are showing love to the fans and pulled more vintage Reebok PUMP Shaq Attaqs from Shaq&#8217;s closet for Shoe Surgeon to customize for Pepsi Minis. An additional 22 shoes will be available for fans to cop this week via a one-time Pepsi sweepstakes. Some of Shoe Surgeon&#8217;s key features include:<\/p>\n<ul type=\"disc\">\n<li>Reebok&#8217;s iconic &#8220;PUMP&#8221; has been turned into the Pepsi Globe.<\/li>\n<li>The custom colorway leverages the iconic Pepsi color palette of electric blue and black, including paint splatter detailing on the outsole, a black and blue Pepsi pattern on the insole, and custom electric blue laces, doubling as a callback to Shaq&#8217;s first NBA team, the Orlando Magic, colors.<\/li>\n<li>On the underside, the main feature is a special electric blue leather chamber that is custom-built to hold a Pepsi Mini can.<\/li>\n<\/ul>\n<p>&#8220;Pepsi has been a core part of my career since the moment I joined the NBA,&#8221; said\u00a0<span class=\"xn-person\">Shaquille O&#8217;Neal<\/span>, President of Basketball at Reebok. &#8220;My partnership with Pepsi means so much to me because we&#8217;re always out here having fun, innovating, bringing the noise. Now, I&#8217;m pumped that I never have to be without my Pepsi Mini Cans.&#8221;<\/p>\n<p>&#8220;The Pepsi &#8216;SNEAK&#8217;ER is the latest in a long line of groundbreaking innovations we have had at Pepsi with our incredible partner, Shaq,&#8221; said\u00a0<span class=\"xn-person\">Todd Kaplan<\/span>, CMO \u2013 Pepsi. &#8220;As a fellow sneakerhead and Pepsi lover myself, I can appreciate the craftsmanship that goes into making a new shoe built from the iconic Reebok PUMP series, and to have a Pepsi Mini always within a leg&#8217;s reach. This project has been a great partnership between Pepsi, Reebok, and the Shoe Surgeon that celebrates our past, present, and future partnership with Shaq. While a Pepsi Mini Can is small enough to fit in anyone&#8217;s pocket, Shaq is one of the only people with a shoe big enough to comfortably fit one in his shoe, so we can&#8217;t wait for consumers to get their hands (and feet!) on this once-in-a-lifetime collab.&#8221;<\/p>\n<p><a href=\"https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/Pepsi_SNEAKER_Mini_Can.jpg\" data-rel=\"penci-gallery-image-content\" data-penci-link=\"internal\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3022\" src=\"https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/Pepsi_SNEAKER_Mini_Can.jpg\" alt=\"\" width=\"990\" height=\"557\" srcset=\"https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/Pepsi_SNEAKER_Mini_Can.jpg 990w, https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/Pepsi_SNEAKER_Mini_Can-300x169.jpg 300w, https:\/\/footofan.com\/en\/wp-content\/uploads\/2024\/02\/Pepsi_SNEAKER_Mini_Can-768x432.jpg 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/p>\n<p>Twenty-two lucky fans can bring home their very own PEPSI &#8216;SNEAK&#8217;ER in Shaq&#8217;s Size 22s \u2013 today through\u00a0<span class=\"xn-chron\">Sunday, February 25<\/span>, they can post a photo or video on social showcasing their own love for Pepsi Minis just like Shaq does with the hashtag #PepsiMinis #Sweepstakes. U.S. res, 18+ (19+ for AL\/NE). Ends 2\/25\/24. Rules:\u00a0<a href=\"https:\/\/www.pepsico.com\/our-stories\/press-release\/bit.ly\/49a0xGQ\" target=\"_blank\" rel=\"nofollow noopener\" data-penci-link=\"external\">HERE<\/a>.<\/p>\n<p>The &#8216;SNEAK&#8217;ER follows Shaq and Pepsi collaborating on a Pepsi Mini advertising campaign late last year. Set to Skee-Lo&#8217;s famous 90&#8217;s hip hop jam &#8220;I Wish,&#8221; Shaq wishes he was a little bit smaller when out and about in his everyday life, finding satisfaction in the sweet crisp taste of Pepsi Mini Cans, the perfect pairing for snack and mealtime occasions.<\/p>\n<p>Pepsi Mini cans are readily available to consumers, offering 7.5-ounces of the same great taste in a more convenient size. Pepsi Mini cans are available in 6 and 10 packs in the following flavors: Original, Zero Sugar, Wild Cherry, Diet, and Real Sugar. Original and Wild Cherry are also available in a 30 pack.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1992, PEPSI\u00ae\u00a0partnered with\u00a0Shaquille O&#8217;Neal and Reebok for the first time, a celebration of the big man who was taking\u00a0Orlando\u00a0and the league by storm.<\/p>\n","protected":false},"author":2,"featured_media":3023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[16,20],"tags":[654,655],"class_list":["post-3020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markets","category-top","tag-pepsi","tag-reebok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pepsi and Shaq collab with Reebok to debut the Pepsi &#039;SNEAK&#039;er<\/title>\n<meta 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