Music is known to be able to mobilize a movement. In fact, music goers are 1.5x more likely to take action to help the environment, which is why this year, Mastercard is putting the power of its network behind creating collective action for the planet through its 2024 GRAMMY Awards® campaign and its relationships with Lyft and SiriusXM, to give consumers across the country a way to help support efforts to restore forests through the Priceless Planet Coalition.
“It takes more than one person or one company to create scaled impact for the planet,” said Rustom Dastoor, EVP of Marketing and Communications, Mastercard North America. “Music does more than unite us, it inspires us to take action. Through our GRAMMY Awards campaign, we are merging passion and purpose in a way that, through a major cultural event, rallies people to come together through the power of music to create collective action for the planet.”
