In 1992, PEPSI® partnered with Shaquille O’Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years and Shaq is as buzzy as ever – recently showing love to Pepsi Minis with 90’s icon Skee-Lo and having his Magic #32 raised to the rafters last week – the Big Diesel continues to be at the center of sports culture. Now, Pepsi is collaborating with Shaq on the Pepsi ‘SNEAK’ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These aren’t just another pair of custom kicks, though – these size 22 Reeboks are tailor made for the larger-than-life Shaq, who loves Pepsi Minis so much he wanted a ‘SNEAK’ER be able to bring them with him to enjoy wherever he goes.
Pepsi and Shaq collab with Reebok to debut the Pepsi ‘SNEAK’er
1
