Nike Orchard Road has opened its doors to consumers with one goal in mind: help all athletes* win in sport — whether that’s a first-place finish or a first start at getting moving.
To celebrate the opening, on February 3 Nike welcomed NewJeans to Nike Orchard Road for their first-ever performance in Singapore. The all-female group, comprised of Minji, Hanni, Danielle, Haerin and Hyein, help Nike expand the definition of sport to invite more people in, especially women and girls.
As Singapore’s newest sports hub, Nike Orchard Road is dedicated to serving a city that’s passionate about sport and staying active. With three levels and 28,000 square feet of space, it is Nike’s largest mono-brand store in the Asia outside of China.
Driven by local consumer insights, the store’s curated assortment of Nike and Jordan Brand footwear and apparel appeals to athletes who care about performance solutions, style and new trends.
“Our Nike Orchard Road store invites athletes in one of the world’s most influential cities to a retail destination that showcases our passion for sport and innovation,” says Frank Ha, VP, APLA Nike Direct. “This new store’s unique product offering, elevated service and member experiences will inspire consumers, especially women, to fall in love with sport.”
