Nestlé has introduced the first KitKat made with cocoa mass from beans grown by farmer families engaged in the company’s income accelerator. This KitKat aims to connect consumers with the farmers in Nestlé’s program and raise awareness about the sustainability of the cocoa used in the iconic bars.
The innovative program was launched in January 2022 to help close the living income gap of cocoa-farming families and reduce child labor risk. At the same time, it strives to advance better agriculture practices and promote gender equality, empowering women as agents for positive change. The program incentivizes cocoa-farming families that enroll their children in school, implement good agricultural practices, engage in agroforestry activities, and diversify their incomes.